School website
Programs, trainers, prices, FAQ, contacts and lead form.
White label chess platform for schools and academies
Launch a chess platform under your own brand
Give students and coaches one branded environment — from the website and login page to personal workspaces and online lessons.
We help configure the domains, branding and launch.
- Your own domain
- Your logo and colors
- Owner, coach and student workspaces
One brand across the whole journey
More than a branded website
Your school’s brand stays with students throughout their journey: from their first visit and sign-in to personal workspaces, lessons and continued learning.
Branded login
The academy name, logo, colors and support contacts.
Personal workspace
Dedicated workflows for owners, coaches and students.
Online lesson
A live chess board, video and teaching tools inside your school’s environment.
Website + learning platform
Your website and learning platform under one brand
The public website, sign-in, personal workspaces and learning tools work as one digital environment for your school.
School website
Programs, coaches, pricing, news, contacts and enquiries.
Learning platform
Personal workspaces, scheduling, lessons, assignments, tournaments, progress and school management.
Keep your existing website
Already have a website? Keep it exactly as it is.
There is no need to migrate your website, change its design or CMS, or rebuild your SEO. Chess.Run can be connected as your school’s learning platform.
Your existing website continues to work as before, while students and coaches get branded personal workspaces, an LMS, CRM and online lessons.
When connecting an existing website, the learning platform may technically run on a separate subdomain of your website. We configure this together with your academy.
Your existing website
Works as before
Keep the design, CMS, content, SEO and publishing workflow you already use.
Learning platform under your brand
One digital school
Students and coaches get personal workspaces, an LMS, CRM and online lessons.
Website + LMS + CRM for a chess school
A platform for the modern chess academy
One connected product environment for presenting, teaching and managing your school.
Branded website
Programs, coaches, pricing, gallery, news, FAQ, contacts and enquiries.
Chess LMS
Online lessons, chess board, materials, homework, tournaments and learning progress.
CRM and school management
Students, groups, coaches, schedules, attendance, subscriptions, payments, finances and reports.
For the whole academy team
A focused workspace for every role
Each participant sees only the tools they need and works within one system.
School owners
Manage the academy, coaches, students and daily operations.
Coaches
Prepare lessons, teach on the live board, assign work and follow progress.
Students
Open lessons and homework in a browser without installing a separate application.
Assisted launch
How White Label setup works
You provide the brand and materials; the Chess.Run team connects and checks the platform with you.
Share your brand
Name, logo, colors, contacts and materials.
We connect your school
We configure the domain, branded platform and the required technical connections.
Review the result
Review the website, login and personal workspaces before launch.
We launch the platform
We check lessons, links, key workflows and branded communications.
The connection format and launch checklist are agreed with your team.
A practical foundation
No need to build your school infrastructure from scratch
With custom development, you need to build separately:
- Website and CMS
- Authentication and user roles
- LMS
- Chess board and online lessons
- CRM
- Scheduling
- Subscriptions and finance
Chess.Run White Label
- A ready, connected chess school infrastructure under your brand.
Your academy keeps its brand while Chess.Run provides the connected product infrastructure behind it.
FAQ
White Label questions
What can be branded?
The public school website, login experience and core owner, coach and student workspaces can use the academy name, logo, favicon, primary color and support contacts.
Can we use our own domain?
Yes. White Label works under your school’s domain and brand. We help with the technical connection and setup.
Do we need an existing website?
No. Chess.Run can provide both the public school website and the learning platform. If you already have a website, there is no need to migrate it — you can connect only the LMS, CRM and personal workspaces.
What do students need to install?
Students can open the web platform and join lessons in a modern browser without installing a separate desktop application.
Which LMS and management tools are included?
The platform connects online lessons, live chess board, materials, homework, students, groups, coaches, schedules, attendance, subscriptions and school finance workflows.
How is White Label configured?
The academy provides its brand and materials. The Chess.Run team configures the platform, prepares a preview and completes the launch checks with you.
How much does White Label cost?
The setup depends on the academy structure, domains and launch requirements. Book a demo and we will prepare the appropriate option.
What will students see — our school or Chess.Run?
On brandable screens, students work with your academy’s name, logo, colors, contacts and domain.
Can we keep our existing website and connect only the platform?
Yes. Your website, design, CMS, content and SEO remain unchanged. Chess.Run connects as the learning part of your digital school: personal workspaces, LMS, CRM and online lessons. We configure the specific connection structure together with your team.
White Label
Want to see White Label using your school as an example?
We will show the website, login, personal workspaces, LMS and online lesson and explain how to connect the platform to your brand and existing infrastructure.
We help configure the domains, branding and launch.
Book a White Label demo